Andrea Macdonald, founder of ideaXme interviews Adam Rogers, who is Senior Correspondent at WIRED magazine and a New York Times best-selling author. They talk of Adam’s new book:

Full Spectrum: How The Science Of Color Made Us Modern.

“To the extent this book has a single take away, I hope that colour is more widely recognised as this amazing interaction between the world that exists outside our heads and the one that exists inside our heads.

To me, colour is as much a thing that has driven economies and historical change as something that sparks the desires of human…










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