Adam Rogers, WIRED magazine: His new Book!

Adam Rogers, WIRED magazine. Credit: Photo by Jenna Garrett.

The Science Of Why No One Agreed On The Colour Of The Dress

Credit: WIRED magazine.

Illusions Of Colour

Adam Rogers, Senior Correspondent WIRED magazine and author.: [00:21:36] The really weird thing about it also is that, you’ve probably seen illusions of form, illusions of shape. The silly little illusions that show that our brain processes information in weird, unexpected ways, but with those illusions of form, our brains tend to switch back and forth. You tend to see the duck or the rabbit or the duck or the rabbit back and forth. With these illusions of colour, apparently our brains just fix into it.

Linguistics And Colour

Credit: Author, Adam Rogers.

Sapir-Whorf Hypothesis

Adam Rogers, Senior Correspondent WIRED magazine and author.: [00:25:29] The Sapir-Whorf hypothesis, or whorfianism, is that if you don’t have a word for something, then you can’t really think of it. And this has been hotly argued in philosophy and linguistics for decades, if not centuries. The philosopher David Hume asked about it, whether people could conceive of an idea that they had never come across, seen before. Hume used colour as an example, a missing shade of blue. He said that if you showed a person an array of blue from light to dark, you know, a bunch of different blue shades and had one missing. Could they imagine the one that wasn’t there if they’d never seen before?

He Has Somehow Bent Light

Adam Rogers, Senior Correspondent WIRED magazine and author.: [00:35:52] But one of the experiments that he did were when he closed the shutters, blocking off all the light of day and then poked a little hole in one of the shutters. He sourced two prisms. Optical technology was just beginning. He put one prism in the way of the beam of white light that’s coming in from outside of sunlight and on the opposite wall it broke into a strip of multiple colours of what he would have seen as a rainbow, and he named it the spectrum. And what he then learns is that if he’s able to put another prism in the way of one of those colours it doesn’t break up any further. It stays that colour, so something has happened. He’s somehow bent light and this was the math that he was able to figure out, that when you interrupt the direction that white light is travelling in, something changes also about what colour it is.

From Lead White To Titanium Dioxide

Andrea Macdonald, founder ideaXme: [00:38:59] Could you talk to us about the development of some of those colours, for example, something as simple as the colour white?

Perceiving Colours Without Eyes

Andrea Macdonald, founder ideaXme: [00:51:12] We’ve spoken about perceiving colour through the eyes. Could you talk about the halobacteria that perceives colour, although of course it has no eyes?


Adam Rogers, Senior Correspondent WIRED magazine and author.: [00:51:56] Where we might see broadly red, green, blue, the honeybee will see green, blue, ultraviolet as it looks out at the world. That is the same world that we see because their eyes are pretty good and see a whole different set of colours.

Inducing The Human Brain To Perceive Colour

Andrea Macdonald, founder ideaXme: [00:58:02] Can we just go briefly back to humans. Of course, we perceive colour through our eyes, but there was a fairly recent experiment where neuroscientists delve into the human brain and were able to make that person see colour. Can you talk about that?

Michael Foshey and Liang Shi

Andrea Macdonald founder ideaXme: [01:03:30] Can we talk about exponential technology and how that is advancing both our understanding of colour and helping us to produce new colours, maybe beginning with Michael Foshey’s work at M.I.T?

Evolution of Colour Science And Exploration Of Space

Andrea Macdonald founder ideaXme: [01:09:19] As we reach out further into space as humans to discover more about ourselves and our planet and who we are, this pushes the envelope in as far as our understanding of colour and application of colour. You mentioned in your book the adaptions to the camera on the Mars Rover. How do you think the science of colour is going to evolve with more complex exploration of space?

The RED Camera

Adam Rogers, Senior Correspondent WIRED magazine and author.: [01:09:59] Well, there’s not that much of this in the book, but I do I have a couple of things that I’ve been sort of chewing on about this recently. NASA sent to the International Space Station a very powerful digital camera from a company called Red. The company is actually called Red. They sent this amazing digital camera called the Red Camera into space. This is a really high resolution, wide colour gamut sort of camera that movie makers use.

Andrea Macdonald, founder ideaXme.

For all those who love big ideas and great stories. #movethehumanstoryforward #science #futurism #quantumai #technology #spaceexploration #climatechange

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ideaXme: Move the human story forward!™

ideaXme: Move the human story forward!™

For all those who love big ideas and great stories. #movethehumanstoryforward #science #futurism #quantumai #technology #spaceexploration #climatechange

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